About Us

Central Wheel Components120 Years

Central Wheel Components (CWC) are celebrating 5 generations of the same family owning and running the Company over the past 3 Centuries. 2017 saw the company celebrate its 120th anniversary.

CWC may not have invented the wheel, but we have built and restored it many times since its inception. In fact, since we started in 1897, we’ve built motorcycle wheels for every motorcycle - from Adler to Zundapp, with bikes named with every letter of the alphabet in-between.

We currently produce all the spokes for Norton Motorcycles and we rebuild all the spoked wheels for The National Motorcycle Museum and Sammy Miller Museum. Both museums use CWC because of their requirement for the highest quality workmanship.

Until 2007, when they relocated their cruiser factory to Thailand, we supplied Triumph Motorcycles with up to a thousand spoked wheels a week.

With 120 years of trading under our belt, we have amassed a vast amount of knowledge and expertise and consider no job too small or too specialised for our skilled workforce.

Wheel House Tyres (A division of Central Wheel Components)

For the past 40 years Central Wheel has supplied customers with a tyre or two. Demand grew rapidly and 20 years ago we established Wheel House Tyres as a wholly own subsidiary of CWC.
The operation started at Station Road but quickly outgrew the space available. A move and a tenure on a local industrial estate saw WHT move again to its current location at the rear of “Bikers World” (another early subsidiary of CWC) in Water Orton (some ¾ mile from the CWC location in Coleshill).

Wheel House Tyres has grown to a £1.5m operation selling tyres, doing service work, MOTs on all motorcycles and also providing PDIs (Pre Delivery Inspections) for the Chesterfield Motorcycles depot located next door to Wheel House Tyres.

WHT is run by Mick Cheneler one of the most knowledgeable men in the tyre industry and his staff of 6 highly trained and multi skilled mechanics/tyre fitters offer a first class service to the midland motorcycle industry.

Wheel House Tyres also operates a highly successful internet operation and supplies all leading tyre brands to customers throughout the UK and some in Europe.

SM Pro Wheels

The decision was made 10 years ago to enter the world of Motocross Wheel Building. From our earliest days in this sport it was evident that the potential was enormous. We established our own brand “SM Pro Wheels” and the rest is history.

Today SM Pro Wheels are one of the leading suppliers of MX Wheels in the UK, Europe and further afield (USA, Canada and Australia).

SM Pro produce wheel sets for KTM, Husky, Honda, Yahama, Kawasaki, Beta, Suzuki, Serco and GasGas. SM Pro also produce a range of wheels for the emerging Adventure market (BMW, KTM, Honda etc). SM Pro also have an expanding market in the UK and European Speedway market and also produce wheel sets for the “new” electric offroad market (Alta and Kuberg).

Apart from wheel sets SM Pro sell a huge range of multi coloured wheel rims and hubs.

The build up of our SM Pro wheel is as detailed below:

SM Pro Make Up

NB. Bulldog “High Tensile” stainless steel spokes are our own “Trade Marked” product, produced in our own Birmingham (UK) factory.

Central Wheel Components Limited is registered in England under : Company number 1602882 - VAT number 307 7446 53

Slava Yurthev Copyright Copyright © 2018 SM Pro Wheels Limited. All rights reserved.